**Press Release**
TOYS“R”US® DIVES INTO THE UNDERWATER WORLD OF OCTONAUTS™, DEBUTING A NEW LINE OF FISHER-PRICE® TOYS BASED ON THE HIT PRESCHOOL SERIES
Beginning in March, The World’s Greatest Toy Store® Will Serve as THE First Destination in the U.S. for Aquatic Adventurers to Find Everything Octonauts, from Playsets to Action Figures and More
WAYNE, NJ (February 12, 2013) – Toys“R”Us® will soon introduce an assortment of toys from Fisher-Price® based on the underwater world of Octonauts™, which will splash into its stores nationwide and online at Toysrus.com beginning in March. The World’s Greatest Toy Store® will be the first retailer in the U.S. to offer eager aquatic explorers the opportunity to take an exciting undersea voyage with the preschool line of action figures, playsets and vehicles based on the hit show, which airs daily on Disney Channel and Disney Junior.
The increasingly popular series, Octonauts, inspired by the beloved children’s books of the same name, follows the whimsical underwater adventures of brave Captain Barnacles Bear, swash-buckling Lieutenant Kwazii Cat and their expert medic, Peso Penguin, as the group sets out to explore the world’s oceans, rescue the creatures who live there and protect their habitats – above and below the waves. Produced by Silvergate Media with animation by Academy Award-nominated Brown Bag Films (“Doc McStuffins”), the series initially launched in the U.K. in 2010 before making its U.S. debut on Disney Channel in January 2012 to great ratings.
